Ame72 (pronounced 'aim72') In the same way as Pop Art which removes the material from its context and isolates the object, Ame72 uses these mass-produced moulded, yellow faced smiling toys as a means to transmit a message. His works include messages borrowed from the urban texture and aimed towards the society's characteristics: economic abundance, consumerism & commercialization. Using un-standard art materials in his works, such as comics, and short texts full of humor and defiance towards society, he manages to emphasize the banality and hypocrisy existing in every society.